The Influence Of AI-Based Marketing On Personalization And Automation Effectiveness In Digital Marketing Strategies: A Case Study Of Facebook Marketplace. Ekonomia, [S. l.], v. 15, n. 2, p. 75–88, 2025. DOI: 10.54342/wvs4pa86. Disponível em: https://ejournal.uniled.ac.id/index.php/Uniled-Ekonomia/article/view/387. Acesso em: 20 jun. 2026.