PEMANFAATAN MULTIMEDIA SEBAGAI MEDIA PROMOSI PENERIMAAN SISWA BARU PADA SMP NEGERI 2 PAGAR ALAM

Abstrak

Oktori Wijaya ( 1821007 ), SMP Negeri 2 Kota Pagar Alam is one of the junior high schools (SMP) in Pagar Alam City which is located at Jl. Vandrik Karim Bangun rejo, Kec. Pagar Alam Utara. In the media of information and promotion, currently SMP Negeri 2 Kota Pagar Alam does not yet have an attractive promotional media as a process of introducing the overall profile of SMP Negeri 2 Kota Pagar Alam. By analyzing the existing problems, namely the incomplete information about this school and the absence of a video profile as an interactive promotional media, an audio and visual design is made in the form of audio and visual media which aims to make prospective students more familiar with details about everything related to school information and can facilitate the marketing department in introducing and promoting schools to prospective students and students.Keywords: Utilization of Multimedia