Development of an E-Commerce Website to Improve Sales Transaction Efficiency at Cemilin Ajaa MSME

Abstract

The rapid development of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize digital media for product marketing and sales activities. However, many MSMEs still rely on conventional methods, resulting in limited marketing reach. This study aims to design and develop a web-based sales website for the Cemilin Ajaa MSME to facilitate product promotion and simplify the ordering process for customers. The research employed a system development methodology consisting of requirements analysis, system design, implementation, and testing. The developed website includes several key features, such as a homepage, product catalog, and an order form integrated with WhatsApp. The results indicate that the website effectively assists the MSME in promoting its products to a wider audience while enabling customers to place orders more conveniently through an online platform.